Bachelor of Business Administration (BBA)
Online BBA - Marketing Management
A three-year undergraduate specialization focusing on marketing principles, consumer behavior, digital branding, and sales strategies. This online BBA program prepares students to identify customer needs, execute marketing campaigns, and develop effective marketing strategies for modern businesses.
4.7(410 reviews)
1:25 Faculty Ratio
36 months
Duration
₹1,45,400 (3 Years) | ₹1,92,400 (4 Years)
Total Fee
88%
Placement Rate
₹4.8 LPA
Avg Package
Program Highlights
Engaging e-learning experience with live interactive classes
Queries sessions and live chats with marketing faculty
Webinars with industry marketing experts
Group discussions via live chats
Pre-planned yearly and weekly planners
Focus on digital marketing, consumer behavior, and retail management
Curriculum
1
Fundamentals of Management2
Basics of Marketing3
Basics of Accounting4
Introduction to Economics5
Environmental Awareness and Disaster Management6
Business English7
Organizational Behaviour8
Indian Economy9
Marketing Management10
Business Environment11
Indian Banking System12
Soft Skills - I13
Human Resource Management14
Banking Operations15
Introduction to Psychology16
Research Methodology17
Business Law18
Soft Skills - II19
Management Information System20
Entrepreneurship Development21
Introduction to International Business22
Quantitative Techniques23
Basics of Financial Management24
Introduction to Digital Marketing25
Introduction to Production Management26
Business Ethics and Corporate Governance27
Marketing of Financial Services28
Introduction to SMEs29
Consumer Behaviour30
Sales Management31
Project Management32
Event Management33
Fundamentals of E-Commerce34
Advertising and Sales Promotion35
Retail Management36
Project WorkSpecializations Available
Marketing
Certifications Included
Career Opportunities
Marketing Executive
Sales Executive
Advertising Executive
Marketing Communications Executive
Marketing Research Analyst
Placement Statistics
88%
Placement Rate
₹4.8 LPA
Average Package
Top Recruiters
AmazonFlipkartHindustan UnileverProcter & GambleGoogleFacebook
Fee Structure
Total Fee
₹1,45,400 (3 Years) | ₹1,92,400 (4 Years)
EMI Options Available
Approx. ₹12,117/month (for 12 months)
0% interest for eligible candidates
Scholarship / Concession
Scholarship of Rs 5,000 is available on eligible full-fee payment terms.
Indian Students
Sem I₹35,000
Sem II₹35,000
Sem III₹30,000
Sem IV₹30,000
Sem V₹15,400
Total (3 Years)₹1,45,400
Sem VII (Optional 4th Year)₹32,000
Sem VIII (Optional 4th Year)₹15,000
Total (4 Years)₹1,92,400
International Students
Sem I$600
Sem II$600
Sem III$600
Sem IV$600
Sem V$400
Total (3 Years)$2,800
Sem VII (Optional 4th Year)$500
Sem VIII (Optional 4th Year)$400
Total (4 Years)$3,700
Upcoming Batches
Apr2026
Jul2026
Learning Mode
live
recorded
Eligibility
10+2 or equivalent examination with any stream
English as one of the subjects
From a recognized board