Bachelor of Business Administration (BBA)

Online BBA - E-Commerce Management

A three-year undergraduate specialization designed for the digital business economy. This programme covers online retail, marketplaces, digital business models, payment systems, customer analytics, and e-commerce operations management.

4.6(290 reviews)
1:25 Faculty Ratio
Online BBA - E-Commerce Management
36 months
Duration
₹1,45,400 (3 Years) | ₹1,92,400 (4 Years)
Total Fee
87%
Placement Rate
₹4.7 LPA
Avg Package

Program Highlights

Comprehensive foundation in online business and marketplace operations
Hands-on orientation to digital commerce workflows and tools
Coverage of customer acquisition, retention, and analytics
Faculty support through live sessions and interactive discussions
Industry-relevant learning for rapidly evolving digital commerce roles
Flexible online format for students and working learners

Curriculum

1
Fundamentals of Management
2
Basics of Marketing
3
Basics of Accounting
4
Introduction to Economics
5
Environmental Awareness and Disaster Management
6
Business English
7
Organizational Behaviour
8
Indian Economy
9
Marketing Management
10
Business Environment
11
Indian Banking System
12
Soft Skills - I
13
Human Resource Management
14
Banking Operations
15
Introduction to Psychology
16
Research Methodology
17
Business Law
18
Soft Skills - II
19
Management Information System
20
Entrepreneurship Development
21
Introduction to International Business
22
Quantitative Techniques
23
Basics of Financial Management
24
Introduction to Digital Marketing
25
Introduction to Production Management
26
Business Ethics and Corporate Governance
27
Marketing of Financial Services
28
Introduction to SMEs
29
Fundamentals of E-Commerce
30
E-Commerce Operations and Fulfilment
31
Digital Customer Relationship Management
32
Project Work

Specializations Available

Marketing

Certifications Included

Career Opportunities

E-Commerce Executive
Marketplace Operations Associate
Digital Catalog Manager
Online Sales Coordinator
E-Retail Analyst

Placement Statistics

87%
Placement Rate
₹4.7 LPA
Average Package

Top Recruiters

AmazonFlipkartMyntraMeeshoNykaa

Fee Structure

Total Fee
₹1,45,400 (3 Years) | ₹1,92,400 (4 Years)
EMI Options Available
Approx. ₹12,117/month (for 12 months)
0% interest for eligible candidates
Scholarship / Concession
Scholarship of Rs 5,000 is available on eligible full-fee payment terms.
Indian Students
Sem I₹35,000
Sem II₹35,000
Sem III₹30,000
Sem IV₹30,000
Sem V₹15,400
Total (3 Years)₹1,45,400
Sem VII (Optional 4th Year)₹32,000
Sem VIII (Optional 4th Year)₹15,000
Total (4 Years)₹1,92,400
International Students
Sem I$600
Sem II$600
Sem III$600
Sem IV$600
Sem V$400
Total (3 Years)$2,800
Sem VII (Optional 4th Year)$500
Sem VIII (Optional 4th Year)$400
Total (4 Years)$3,700

Upcoming Batches

Apr2026
Jul2026

Learning Mode

live
recorded

Eligibility

10+2 or equivalent examination with any stream
English as one of the subjects
From a recognized board
DY Patil Online University